2011 Content Marketing Strategies Conference
Event Date and Time: Wed, 02/16/2011 - 9:00am - Thu, 02/17/2011 - 5:00pmLocation: Claremont Hotel Club & Spa41 Tunnel RoadBerkeley, CAUnited States37° 51' 27.1404" N, 122° 14' 30.7968" WSee map:...
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Zoo Challenge Earns Coveted Shortlist Spot in Cannes Lions Awards
The Brainchild of Michael Cheek, Zoo Challenge Garners International RecognitionFOR IMMEDIATE RELEASE June 29, 2010ATLANTA — A project first proposed by and later led by Michael Cheek received a...
View ArticleTune into Social Media Clubhouse 6 Live Ustream
Social Media Clubhouse 6 kicked off yesterday in Austin, Texas. We've had jam packed days of programming being hosted on our UStream channel.Some of our speakers have included, Ask.com CEO Doug Leeds,...
View ArticleDiary of a Trend Hunter: Gut Shot
Now that we've covered the basic methods of identifying topics, it’s time to get down to the nitty-gritty. This can be tough work, but I don’t mind getting a little messy. I’m like the Mike Rowe of...
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SMC Book Club Review: "Optimize" by Lee Odden
I have to start of my evaluation of “Optimize” by noting that I have been familiar with Mr. Odden’s work for some time now. His TopRank Online Marketing blog has been an inspiration and essential...
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Social Media Clubhouse 6
For those who submitted panels to 'that big event in Austin next month' but your session was not selected, submit your idea to Social Media Clubhouse 6! Social Media Clubhouse 6 will be hosted within...
View ArticleTips For Using Digital Menu Boards In Your Restaurant
Replacing static menu boards with digital signage has become a fast growing trend in the food industry. Offering flexibility and content control, digital menu boards have become an effective tool to...
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Social Media and the Election: It’s All About the Photo
It’s not that long until some Americans exercise their civil rights and vote. Campaigns have long used the Internet to mobilize the left and right bases as well as attempt to influence the increasingly...
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Where's the Beef?
As a social media consultant I’m frequently met with questions in regards to what constitutes “good content”, especially as it relates to blogs. I’ve been fortunate to work in a wide array of...
View ArticleContent, Content, and…more Content
In the days of “content being king” many brands have recognized both the importance and value of content in their marketing strategies. Simply put, marketing without content is like peanut butter...
View ArticleIntroducing Social Media Club's Monthly Themed Content
Social Media Club will begin hosting themed editorial content for the first week of each month, with upcoming months focusing on social good/non-profit, healthcare, automotive and hospitality...
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10 Tips on How to Establish a Guest Blogging Policy
Content is significant to every brand and their marketing strategy -- but content creation takes time, effort, planning, and well-equipped writers. Some brands have the staff to write and whip out...
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#SMAC: Social, Mobile, Analytics, Content
Social is platforms or software (apps included) used for communication to connect and interact. Mobile is the technology used to communicate; capture, create and share.Analytics is the information or...
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Debunk These 6 Myths about SEO to Optimize Your Site or Blog
You know why people still believe the Loch Ness Monster myth? They’re convinced no one’s found Nessie because they don’t know where to look... Rescue your content from the murky depths of search....
View ArticleDon't Confuse Content Curation for Content Filtering
Recently, the topic of curation has entered a few conversations with colleagues and I wanted to cover how curation is influencing much of the content we're consuming, and what the risks and rewards of...
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My new timeline resume and Skittles…
What does my new timeline resume and Skittles (the candy) have in common?You can taste the rainbow!Seriously, it’s just too colorful, or at least that’s part of the feedback. While many people...
View ArticleWhy I Stopped Saying Engagement
Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed to stop using the term (and its derivatives like...
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